Welcome to Smart SEO Services, we are a leading SEO company and SEO expert that specialise in all aspects of search engine optimisation. Our SEO services and SEO packages are designed to increase your search engine rankings throughout the major search engines.
Sure, you can optimise your website without the help of a professional, but if you don’t understand how search engine optimisation works, do-it-yourself SEO can lead to mistakes that can cost you your business. We provide our clients with valuable SEO marketing to help improve website visibility, and increase their bottom line.
Our core SEO services include:
- Full service search engine optimisation
- SEO Copy writing
- SEO Consulting
- Link Building Services
Why Hire an SEO Specialist?
Savvy entrepreneurs know that search engines are the primary way Internet users find businesses and information on the Web. These business owners also realise that if their websites are not optimised for search engines, the chance of growing their customer base is greatly reduced.
Search engines use automated programs called “bots” or “spiders” to crawl webpages. After the pages are crawled, the findings are indexed into a giant database. When a request is entered into the search engine, the search engine’s algorithm determines which results are most applicable. The findings are then displayed from the most relevant and important to the least relevant and important.
SEO is complex; there are a lot of different internal and external variables to consider. The SEO learning curve is time consuming, and frustrating. Why waste your energy trying to figure it out when you can hire an SEO services specialist to do it for you. An SEO expert takes the guesswork out of website promotion, and gives your business the best chance to succeed.
Do You Need an SEO Consultant?
Search engine algorithms change all the time. What works today, may not work two months down the line. But if you are like most business owners, you don’t have the time or energy to keep pace with ever-changing search engine trends. Sadly though, if you don’t stay on top of SEO changes, your website, along with the products and services you offer will be buried among a mass of “has been” websites.
By hiring an SEO services expert to handle your optimisation needs, you are gaining a leg-up on the competition, and minimizing the chance of your website being lost in a giant database.
Choosing an SEO Expert
There are a lot of legitimate companies offering fantastic SEO services, but there are also companies that don’t have a clue what SEO is, or how SEO works. Nowadays, anyone with a computer and Internet connection can claim to be an SEO services expert. So before you commit to an SEO services firm, ask yourself these questions-
- Is the company’s SEO service pricing in line with the current market? If you find companies offering to-good-to-be-true prices, run the other way. These self-proclaimed “experts” don’t know the first thing about search engine optimization, and are just looking to make a quick buck at your expense.
- Does the expert make outlandish claims of instant success? Success from SEO does not happen overnight – the process is complex, and it takes time. So if a consultant promises you visible results in 24-hours, you may want to find someone else to do your SEO services.
- Does the SEO consultant have a realistic plan to optimise your website? If so, can he explain it to you in laymen’s terms? Don’t mistake fancy verbiage with SEO knowledge. A good SEO services consultant can tell you exactly what he intends to do to improve your search engine rankings in language you can understand.
- Can the company provide SEO case studies to prove their claims of success? If the firm makes claims of being the best SEO company around, and boasts about past success, make them back it up with documentation.
- Is the company trying to rush you into a decision? Credible experts understand that choosing an SEO firm to do website promotion is a challenge. Therefore, they will give you all the time you need to finalize your decision.
SEO Tips
With billions of websites on the Internet, hiring an SEO consultant is the best way to improve your search engine rankings. However, there are always things you can do yourself to improve SEO on your website. Here are a few tips
- Search engines love fresh, quality content. So add well-written, keyword-rich articles to your website regularly. If writing is not your thing, hire someone to do SEO copywriting for your site. If the content on your site rarely changes, add a blog and post written content at least three times a week.
- Don’t overdo keywords in the text of your website. Any Google or SEO services consultant can tell you that search engines frown on keyword stuffing, and the engines will lower your rankings as a result.
- Concentrate on one primary keyword phrase for each page of your website as opposed to multiple keyword phrases.
- If your website is new, try to get a link to your page from an established website. This will reduce the time it takes search engine spiders to crawl your site.
- Use keyword phrases as opposed to just one keyword. For example, if you breed poodles in England, instead of using the keyword “poodles” use the phrase, “poodle breeders in England.” This will narrow search results, and make your website more likely to appear on the first few pages.
- Get plenty of backlinks to your site. Make sure the backlinks are relevant to the information you provide.
- Use keywords in image captions, and optimise the text in your RSS feed.
- Make sure your website design company understands organic SEO services before they create your site.
